2 March 2017

Is Mineral Makeup Really Worth It?

There has been a lot of buzz around mineral makeup in the beauty and skincare industry for the past decade with more and more companies developing their own brands or improving what they already have. But what exactly is mineral makeup?

In the most basic terms, mineral makeup refers to cosmetics that do not contain chemicals, dyes, and preservatives found in traditional makeup. However, my definition is a bit more specific. True, high quality mineral makeup should be comprised of pure micronized minerals and should not contain talc, petroleum, alcohol, dyes, or fragrance. The ingredients should make the products naturally anti-inflammatory, non-comedogenic, non-acnegenic, and non-irritating. The naturally sourced pigments should provide true colors with excellent, lasting coverage. Oh, and throw in some mineral based sun protection for good measure.

Seems like a tall order, right? Well, not to me. As a licensed medical aesthetician who has devoted 20 years of her life to improving the skin and self-esteem of clients, I believe that makeup should enhance one’s skin instead of covering it. Makeup should not undo all of the time, money, and effort put forth into achieving beautiful skin. It should be an extension of your skin care program. I do a lot of research when selecting products to carry at Embody MedSpa – from cleansers to serums, scrubs to masks – and the makeup we carry is no exception.

I have worked with several of the top mineral makeup product lines on the market and my absolute favorite is Jane Iredale – The Skin Care Makeup. The all natural, high quality, high performance products within this line exceed even my vigorous standards. Not only are they in compliance with what I’ve listed above, but also they are oil-free, bismuth oxychloride-free (a known skin irritant that causes redness, rashes, and inflammation), paraben-free, and phthalate-free. Jane Iredale products are also hypo-allergenic, dermatologist tested, recommended by the Skin Cancer Foundation, and certified cruelty free by CCIC and PETA. Whew… that’s a lot of good stuff!

But wait, there’s more! Remember that bit about makeup being an extension of your skin care program? Jane Iredale is actually good for your skin. It contains active ingredients like stem cells, peptides, antioxidants, and hyaluronic acid to work with your existing skin care products.

So is mineral makeup really worth it? YES! If the products are of the highest quality, it is absolutely worth the investment to switch your makeup to minerals. Do your research on the makeup you’re using and other mineral makeup brands. You will wonder why you didn’t make the switch sooner.